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TRUE SIZE FASHION
Your own body belongs only to you and is not a mirror of other people’s opinions. This is a consensus in an enlightened society. With “True Size Fashion” we emphasise this attitude: fashion should appeal to every woman – regardless of her dress size. Instead of measuring fashion against conventions, Ulla Popken focuses on genuine diversity and individuality. In doing so, we work specifically with women who embody these values and are considered strong voices in a movement for greater diversity. The German model Hanna Wilperath embodies the idea of true greatness like almost no other. As a professional model, Hanna breaks outdated beauty standards and advocates a realistic, diverse body image in the fashion world. Her commitment is not loud or contrived – it is honest, reflective and shaped by personal experiences.
The term "normal sizes" implies that any other size is abnormal. This notion is not only outdated but also factually incorrect. Almost 50% of women in Germany wear a size 42 or larger. *According to Statista: Distribution of clothing sizes for women in Germany in 2012
You may call it small, but it's often the finer details that make you think deeper and take action.
At Ulla Popken, we have chosen to reflect on our impact as a brand. As of April, we will question the term "Plus Size Fashion" and introduce new terminology. A phrase that neutralizes any differentiation and supports our brand values.
TRUE SIZE FASHION
SUPPORT THE CAMPAIGN
Let's bring the True Size idea to life together. It's that easy to be part of it: show your profile photos on your social media channels with your fingers crossed, as in the examples. It's the key visual of the campaign.
More than just advertising
The openness and warmth – that's what I love about people in fashion.Hanna Wilperath
Everyone shares a common ground. Right from the beginning people mean well with each other. Approach one another - without judgment. This is sense of familarity. (...). That too, is true size for me.Hanna Wilperath
Everyone shares a common ground. Right from the beginning people mean well with each other. Approach one another - without judgment. This is sense of familarity. (...). That too, is true size for me.Hanna Wilperath
True Size, True Confidence x Isabel Gabor
"I want the freedom to feel like crap sometimes – and ultra hot on other days." – Isabel GaborEven as a teenager, Isabel was “more than others” – and experienced first-hand how restrictive social expectations around beauty and size can be. Today, she stands for body neutrality: Nobody has to love their body – but everyone should be allowed to feel the way that feels right to them.
That's why she's so enthusiastic about Ulla Popken. While many fashion brands continue to promote unrealistic body images, Ulla Popken shows that fashion is made for real people.
That's why she's so enthusiastic about Ulla Popken. While many fashion brands continue to promote unrealistic body images, Ulla Popken shows that fashion is made for real people.
Outfit Inspiration
Isabel Gabor
Sarina Nowak
Ulla Popken’s collections are a tribute to the diversity of female forms and a celebration of individual beauty. Here, fashion is not seen as a tool for conforming to social norms, but as an expression of strength, freedom and self-love. Another interesting photo collaboration has been created with former GNTM candidate Sarina Nowak, who is now internationally successful as a plus-size model.
Outfit Inspiration
Sarina Nowak
