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Young brands start in garages. Or in a boathouse.
Laurasøn is a young brand for all-weather fashion and offers high-quality clothing with everyday functions and a special Nordic design approach. Key products are colorful rain capes, outdoor coats and sweat dresses. Together with many maritime styles from freshly interpreted striped sweaters to high-quality jeans, the brand is a one-stop destination for everyone who would like to add a little technical salt to their look.
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Swimwear
The day starts early. The air smells of salt, and somewhere a seagull calls. You feel the sand beneath your feet, the breeze playing with your hair – and everything feels light. That’s exactly what our swimwear is made for: real summer days by the water.Clean cuts, bold prints, and fabrics that feel like a warm summer’s day by the sea. Laurasøn swimwear stands for Nordic ease – timeless and comfortable. For moments when all you need is sunshine, salt, and yourself.
The sea to wear
The North is more than just a place – it's a feeling. A fresh breeze, the sound of the waves, the vast horizon. This very sense of life is woven into the shirts from Laurasøn. Exciting prints with maritime motifs and classic striped shirts bring the relaxed coastal atmosphere straight into your everyday life.
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Summer dresses
A gentle sea breeze, the whisper of grass, and the sun hanging low above the horizon. Your dress flows with the wind – effortless, soft, and free. That’s summer in the North.
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